Fall 2025 Campaign Concept - Speculative Concept for Job Application

Inspired by Deadly Ponies' Fall '25 theme of reimagining the everyday, this project explores how perspective can transform the ordinary into the extraordinary. Drawing from the brand’s surreal references, particularly the playful scale distortions of Claes Oldenburg, I developed a series of AI-generated visuals combined with Deadly Ponies product imagery that shift between micro and monumental moments, culminating in rebus-inspired compositions.

Created as part of a speculative application, this concept showcases my ability to interpret brand narratives through innovative, digitally-driven storytelling.