Roam Clothing Content Inspired by Real Experience

While working at Roam Clothing in Queenstown, where I grew from Shop Assistant, then Vinyl Technician to screen-printing in the printing studio, I became immersed in the brand’s creative process and the people behind it. Surrounded by travellers capturing memories in the adventure capital, I was inspired to create content concepts that spoke to that spirit turning each purchase into a keepsake that carried their Queenstown story home with them.

This social media concept draws from my time in-store, behind the scenes, and even in front of the camera, where I proudly featured in a brand photoshoot now fronting the Queenstown shop window. It’s a celebration of memory-making, local craftsmanship, and storytelling that sticks long after the trip ends.